Destination Smaland


Småland is forests, meadows, pastures and glittering lakes. The forests extend for miles and miles, inviting hikes and picking of mushrooms and berries. You can experience absolute silence here, interrupted only by the chirping of birds and perhaps the tramping of the king of the forest – the elk. This is where Emil of Lönneberga and the children of the Noisy Village lived their lives in Astrid Lindgren’s books. The red cottages and the pastures look exactly the same as they did then. The characters and settings come alive in Astrid Lindgren’s World in Vimmerby.

But Småland also has a long Baltic coastline with an archipelago in the north. There is also the bridge crossing over to Öland, which is a different landscape with characteristics on its own.

Smaland There is room for many guests in Småland, and most of them come here on holiday to experience nature. Småland’s landscape is studded with 5,000 lakes, one of the highest concentrations in Sweden. Among them are many fishing lakes and rivers that also are suitable for paddling. All are clean and excellent for swimming. Trails for hiking and cycling are practically everywhere in place. You can search for some of them on this site or consult your nearest tourist office.

Småland is also the province of design, with glassworks where the noble art of glassblowing is on public display. Scandinavian design of furniture and other objects is closely associated with Småland, in part because of Älmhult, where IKEA began, and Värnamo, where world-renowned designer Bruno Mathsson was born.

Småland’s culture and history can be experienced on the spot by visiting various attractions and museums, and the same applies to Småland cuisine, with genuine local ingredients that can be purchased in farm shops or consumed in restaurants and cafés.


In Småland, there is something for everyone – something for both young and old, something for those searching adventure and for those who just want to relax.

Smaland We offer a wealth of activities to choose between all year round. There are several excellent footpaths and cycle tracks, a large number of fishing lakes, and downhill skiing enthusiasts can visit Isaberg, southern Sweden’s largest ski facility, which also offers a wide range of summer activities. We are proud of our cultural heritage, and you will find many fine industrial museums to visit. Outside Aneby, at Åsens by – Sweden's only cultural reserve – you can experience a turn-of-the-century Småland village.

Here, everything from Astrid Lindgren’s characters to gold panning and glassblowing await. Visit an adventure island or a moose park! Or why not go on an exciting guided tour of a dark cave? For the city-goer, there are many urban areas with everything one would expect from a city, such as shopping, nightlife, cultural activities, sporting events, and other attractions. The region is home to a wide variety of music and hosts various concerts and festivals with both regional and international artists. The sports arenas host many events including athletics, ice hockey, and football.

Småland has both the activities and the facilities for fun! Let the adventure begin!


Smaland The name ”Småland” came about because several ”små” (small) ”lands” were combined into a single entity. The term ”smålänningar” (Smålander) has been in use since the Middle Ages. According to common parlance, hardiness, ingenuity and an enterprising spirit are characteristic of Smålanders. Small enterprises continue to flourish today.

Photos © Sofia Ernerot, © Hans Runesson, © Cathrine Rydström

Regional Partner

Destination Smaland

Destination Växjö

Partner Airport

Airport Smaland


Whether you prefer the peace and quiet of a little red cottage beautifully situated by a lake or the comfort of a hotel with the amenities of a city on your doorstep, we have a wide selection for you to choose from. Most places have youth hostels, campsites, manor house hotels, bed & breakfasts and holiday parks with self-catering cottages.



Småland is one of Sweden’s larger provinces and the largest in southern Sweden, with a land area of 29,330 square metres. Its population is 726,133, which means there are 24.6 people per square metre. This compares with 111 in Skåne or 395 in the Netherlands. In Småland there is room for everyone. The largest cities are Jönköping, Kalmar and Växjö, all of which have airports and rail connections.


AB Destination Småland
Kronobergsgatan 7
SE-352 33 Växjö

Phone +46 470-73 32 70